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Programme - YPT Conference 2009 - Milan

November 18 2009 - November 19 2009
Theme: THE RE-POSITIONING OF YELLOW PAGES
12:00 - 13:00:
REGISTRATION & LIGHT LUNCH
13:00 - 13:15:
CONFERENCE KICK-OFF

Peter Buxton & Jesper Simonsen will open the conference, set the objectives & explain the reasons behind the theme.

Speakers:
Peter Ch. Buxton, Partner, Buxton Independent Consulting, Germany
Jesper Simonsen, Partner, JS Consulting ApS, Denmark
13:15 - 14:45:
THE CEO & INVESTOR's VIEW

How do CEOs and  Investors consider the need to re-position the traditional Yellow Pages concept? Is it a matter of accelerating growth or a matter of survival?

Speakers:
Bruce Cotterill, CEO, Yellow Pages Group, New Zealand
Donat Rétif, CEO , Truvo, Belgium
Marc Perusat, Director, Macquarie, UK
Massimo Marinelli, Director, UBS Investment Bank, UK
Alon Avner, Executive Vice President, Sankaty Advisors, UK
14:45 - 15:15:
PANEL DISCUSSION

The speakers will form a panel, answer questions from the delegates and debate the issues further.

15:15 - 15:45:
COFFEE BREAK
15:45 - 16:00:
EUROPEAN USAGE RESEARCH AND VOTING SESSION

Peter Buxton & Jesper Simonsen will present the latest results from the Directory User Research Study and offer some analysis of the consequences.

16:00 - 16:30:
THE FINANCIAL BENEFITS

How does the CFO of an established Yellow Pages publisher see a re-positioning impacting future revenue and profit growth?

Speakers:
Stuart Ross, CFO, European Directories, UK
16:30 - 17:30:
THE NEW YELLOW PAGES PRODUCT RANGE IN PERSPECTIVE

We are all aware of the exciting new product possibilities, but how do we best assess the viability
of each? Here we ask specialists in the new digital era to put the Yellow Pages product range in perspective.

Speakers:
Simon Greenman, Managing Director Online, European Directories, UK
Mathias Hedlund, Vice President Online, Eniro, Sweden
17:30 - 18:30:
NETWORKING SESSION WITH COCKTAILS